The ‘Chick-Fil-A on Sunday’ ChatGPT Itemizing Presentation Blueprint
It’s Marketing and Branding Month right here at Inman. As we enter a aggressive spring promoting season, let’s look at which tried-and-true ways and cutting-edge improvements are getting offers carried out in at this time’s market. We’ll even be recognizing the business’s advertising and marketing and branding leaders with Inman’s Marketing All-Star Awards.
Amid the business chaos after the Nationwide Affiliation of Realtors’ proposed settlement to the fee lawsuits that can change how actual property has been carried out for many years, one factor stays fixed: The brokers who management the listings management the market.
However how do you stand out in your itemizing appointments and be certain that sellers select you as their agent to listing and promote their house?
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That is the place ChatGPT can help you in placing collectively a listing presentation that can flip your appointments into success with signed itemizing agreements. Comply with this blueprint and your itemizing appointments can be like Chick-Fil-A on Sunday — closed!
This course of includes getting ready an inventory presentation folder that exhibits how your plan will get their house offered on the highest worth attainable within the least period of time.
Though itemizing displays includes pricing, for this text, let’s concentrate on the advertising and marketing proposal portion. We’ll additionally take a look at an instance script of this presentation on the finish of the article, however first, let’s check out the steps you’ll be able to to take to make the most of ChatGPT in preparation for the appointment.
Step 1: Put together 3 MLS descriptions
Step one within the course of is to arrange three MLS descriptions. This may be carried out through the use of one of many following two prompts.
The primary immediate is efficient when you’ve got a earlier MLS description which you can make the most of as a foundation for ChatGPT to put in writing a brand new description.
Right here is an instance immediate asking ChatGPT to offer you the MLS description:
Please act as an knowledgeable actual property copywriter specializing in writing MLS descriptions that encourage readers to schedule a displaying of the house after studying the MLS description. Please rewrite the next MLS description in a means that’s new, recent, and completely different from this one:
(Paste in earlier description)
The second immediate might be utilized in case you don’t have a earlier MLS description otherwise you choose to begin from scratch in producing one.
Please act as an knowledgeable actual property copywriter specializing in writing MLS descriptions that encourage readers to schedule a displaying of the house after studying the MLS description. Please write an MLS for a house with the next facilities:
(Then listing the highlights and facilities of the house you want to be included)
As soon as it supplies the primary description, print a replica of it, and place it in a presentation folder. Proper beneath the outline it supplies, write the next immediate:
Please rewrite this MLS description in a extra skilled tone (or no matter tone you like that’s acceptable for the house).
Print that web page, and put it within the folder with the opposite description.
Then, proper beneath that description in ChatGPT, write the next immediate:
Please rewrite this MLS description in a extra luxurious tone (or no matter tone you like that’s acceptable for the house).
Print that web page and put it within the folder with the opposite descriptions.
Step 2: Put together an Instagram submit asserting the house as a brand new itemizing
The subsequent step is to immediate ChatGPT to offer you an Instagram submit asserting this as a brand new itemizing utilizing the next immediate:
Please convert the itemizing description above to an website positioning optimized Instagram submit asserting this house as a brand new itemizing accessible within the (your metropolis) space with a robust name to motion to achieve out for extra particulars or to schedule a displaying.
ChatGPT will offer you an Instagram submit with the suitable hashtags, emojis, and replica to extend your engagement. The submit can even be put in entrance of potential patrons trying to find houses on the market in your space.
The submit ought to embody three of essentially the most scroll-stopping pictures of the house, together with the outline that ChatGPT supplies.
Polish this submit description to make sure it’s in your phrases and compliant. After getting polished the submit, copy it and put it on a separate web page with a title on the prime that claims, “Instagram Optimized New Itemizing Submit.”
Print that web page and put it in your presentation folder.
Step 3: Create a Fb submit asserting the house as a brand new itemizing
The subsequent step is to immediate ChatGPT with the next:
Please convert the itemizing description above to an website positioning optimized Fb submit asserting this house as a brand new itemizing accessible within the (your metropolis) space with a robust name to motion to achieve out for extra particulars or to schedule a displaying.
Polish this submit description to verify it’s in your phrases and compliant. After getting polished the submit, copy it, and put it on a separate web page with a title on the prime that claims: “Fb Optimized New Itemizing Submit.”
Print that web page and put it within the folder with the itemizing descriptions and Instagram submit.
Step 4: Create a LinkedIn weblog submit
The subsequent step is to immediate ChatGPT with the next:
Please convert the itemizing description above to an website positioning optimized, 800-word LinkedIn weblog submit asserting this as a brand new itemizing for the house positioned at (handle) within the (your metropolis) space with a robust name to motion to achieve out for particulars or to schedule a displaying.
Polish this submit description to verify it’s in your phrases and compliant. After getting polished this submit, copy it, and put it on a separate web page with a title on the prime that claims: “LinkedIn Optimized New Itemizing Weblog Submit.”
Print that web page and put it within the folder with the itemizing descriptions and Instagram and Fb posts.
Step 5: Create a YouTube Quick video script
The subsequent step is to immediate ChatGPT with the next:
Please convert the itemizing description above to an website positioning optimized YouTube video script for the house positioned at (handle) within the (your metropolis) space with a robust name to motion to achieve out for particulars or to schedule a displaying.
Polish this script to verify it’s compliant and in your individual phrases. After getting polished the script, copy it and put it on a separate web page with a title on the prime that claims: “YouTube video script.”
Print that web page and put it within the folder with the itemizing descriptions and Instagram, Fb, and LinkedIn posts.
Step 6: Ask for 25 distinctive methods to market the house
Whether or not you might be an knowledgeable marketer of listings or not, we’re all the time in search of recent new concepts.
Use this immediate to develop a advertising and marketing plan for the itemizing:
Act as an actual property advertising and marketing knowledgeable, and provides me 25 distinctive methods to market the house from the MLS description above in methods that can assist me promote the house for the very best worth attainable within the least period of time.
It is going to offer you an inventory of 25 marketing ideas. Select from the concepts it supplies methods you’ll implement for this itemizing, and replica them onto a separate web page with a title on the prime of the web page that claims: “Distinctive methods we’ll market your private home.”
Take that listing, print that web page, and put it within the folder as nicely.
Every part we simply mentioned might be carried out within the period of time it has taken to clarify it, and also you now have a folder with a novel, state-of-the-art advertising and marketing presentation that can provide help to get extra listings.
If you happen to aren’t positive the way to current this data. that is an instance of the way it is perhaps introduced on the itemizing appointment:
Vendor, my job is that will help you market your private home in a means that will get as many individuals as attainable to see your private home as shortly as attainable, in order that we will discover the best purchaser who sees the worth of your private home and is prepared to pay the very best worth attainable. I do that with a advertising and marketing plan that’s completely different from some other agent you would possibly meet with.
All efficient actual property advertising and marketing begins with skilled pictures, we may have skilled pictures taken of your private home that can assist showcase your private home and set it aside for patrons who might even see your private home for the primary time on-line. All skilled brokers will take this step, and we’ll, in fact, do that as nicely.
Though the pictures could seize their consideration, it’s the outline of the house that solidifies their determination both to set an appointment to see the house or to maintain trying and cross on setting an appointment to see it in particular person.
With that in thoughts, I make the most of synthetic intelligence to assist me write MLS descriptions in a means that piques the possible purchaser’s curiosity and encourages them to set an appointment to see your private home.
I then pull the MLS descriptions from the file and place them in entrance of the house owner.
I went forward and put collectively three completely different potential MLS descriptions in your house. I did this as a result of if I have been you, I’d wish to see how my house can be marketed in a strategy to seize the possible purchaser’s consideration. These three completely different descriptions are written in three completely different tones. One is in knowledgeable tone, one in a luxurious tone, and one in a extra conversational tone.
I’d love so that you can learn over these to see if there are any options I neglected that ought to be highlighted and to see which of those types of writing stands out for you. The explanation I need your opinion is as a result of the best purchaser in your house will possible be somebody such as you, and they’ll fall in love with this house the identical means you probably did whenever you purchased this house. So, by presenting the house in a means that you simply like one of the best, odds are we can be offering the main points in a means that our supreme purchaser will discover inviting as nicely.
Sometimes, the vendor will select one of many types and point out one or two extra particulars they really feel ought to be within the description. This can be a nice signal as a result of they’re now taking part within the course of and have began to purchase into your proposal.
After that, we transfer to the subsequent part, which is advertising and marketing the house.
Now that we now have the pictures that can catch their consideration and the MLS description that’s particularly designed to get them to set the appointment, how can we maximize the publicity of your private home being on the market to as many individuals as attainable within the shortest period of time?
Let me start by saying, most brokers at this level do the “3 P’s” of actual property advertising and marketing. They “put” it in MLS, they “place” an indication within the yard, they usually “pray” {that a} purchaser comes alongside and finds the house.
However in at this time’s actual property surroundings, we want a really particular plan to promote your private home as quick as attainable and on the highest worth attainable. If I have been you, I’d wish to know what my plan was to market your private home. So, I went forward and ready a couple of of the advertising and marketing particulars prematurely for you.
Once more, the panorama of promoting and know-how has just lately modified. So, what I did is spotlight a couple of of the eye-catching options of your private home and utilized synthetic intelligence to supply me with search engine optimized (website positioning) particular wording, emojis and hashtags to maximise the variety of potential patrons that see the social media advertising and marketing of your private home.
That is the copy for the submit we might make the most of on Fb to announce your private home as a brand new itemizing that has simply come available on the market. This is able to be accompanied with three scroll-stopping footage of your private home.
This can be a copy of the Instagram submit we might make the most of for asserting your private home as a brand new itemizing together with three footage of your private home.
That is the LinkedIn article I’ve already written that we might submit asserting your private home as a brand new itemizing that’s now accessible for showings.
That is the script and structure of the YouTube video I’d shoot highlighting your private home as nicely.
Along with social media advertising and marketing, we’ll do all of the issues the opposite brokers will do, however on prime of that, it is a listing of 20 distinctive methods we can be advertising and marketing your private home that can set it other than any of the opposite houses we can be competing with.
The closing line is that this:
My job is to not listing your private home; my job is to promote your private home. The plan of motion I simply shared with you will get houses offered. Are you able to see how this plan may also help you get your private home offered quicker and for the very best worth attainable?
This can be a strategic plan that can provide help to safe extra listings. Data could also be energy, however data with out execution is ineffective. Put this into observe, and never solely will you safe extra listings, however additionally, you will be serving your purchasers on the highest stage attainable.
Jimmy Burgess is the CEO for Berkshire Hathaway HomeServices Seashore Properties of Florida in Northwest Florida. Join with him on Instagram and LinkedIn.
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