Realtor.com Releases Enhanced Map-Primarily based Search Function
Realtor.com launched its new map-based search expertise on Tuesday, which makes use of color-coded map layers to assist homebuyers discover their subsequent residence primarily based on most popular residence options and market developments.
Whether or not it’s refining your enterprise mannequin, mastering new applied sciences, or discovering methods to capitalize on the following market surge, Inman Connect New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Join us and hundreds of actual property leaders Jan. 22-24, 2025.
Realtor.com has upgraded its map-based residence search operate with dynamic map layers, a device that permits consumers to visualise key market information of their desired neighborhoods. There are 11 map layers for consumers to discover, together with residence estimates, lot dimension and slope, residence dimension and age, market hotness, bought vs. listing costs, common days on market and neighborhood boundaries.
TAKE THE INMAN INTEL INDEX SURVEY FOR SEPTEMBER
Mausam Bhatt | Credit score: LinkedIn
“Do you bear in mind once you purchased your first smartphone and the way it utterly modified how you utilize a cellphone? Dynamic map layers are going to alter how individuals seek for properties on-line,” Realtor.com Chief Product and Know-how Officer Mausam Bhatt stated in a written assertion. “They’re a completely new pathway to residence discovery that permits consumers to reply their most urgent questions with a take a look at a map.”
Obtainable on desktop and cellular gadgets, homebuyers can entry dynamic map layers by altering their residence search view from listing to map. After toggling the map, they will click on the layer icon to see all the information visualization choices, that are color-coded from shiny yellow to darkish purple. The colours alter as homebuyers zoom in or out on particular neighborhoods, giving consumers a chicken’s eye view of the listings and market developments of their space.
“[The maps] current information in an interactive approach that’s simple to make use of, simple to know, and simple to take advantage of knowledgeable choices with – so customers can confidently select the place they name residence,” Bhatt added.
Realtor.com’s previous map search vs dynamic map layers | Credit score: Realtor.com
In a cellphone name with Inman, Bhatt stated the dynamic map layers will save consumers treasured time whereas trying to find their good residence. As a substitute of manually sorting listings primarily based on filters and key phrases, they will merely toggle layers to simply get solutions to their most urgent questions.
“I reside within the Silicon Valley Bay Space, and it’s a reasonably extensive geographic space,” he stated. “There are a lot of cities and cities that make up the Bay Space and homebuyers are on the lookout for many alternative issues, like a turn-of-the-century Victorian residence, newer building or an space which may not be as earthquake-prone.”
“With the ability to reply these questions historically meant you needed to spend hours and hours like going by means of one property at a time, taking a look at all the information, after which creating this psychological map or a listing,” he stated. “With this initiative, it’s been about how will we lower down what traditionally has been very tedious to one thing that could be very visible and you may get key data at a look.”
Bhatt stated his staff is already pondering of how to develop the map’s capabilities, together with climate risk and predictive market trend layers.
“We’re engaged on layers to assist individuals assume by means of their determination, like how will residence costs evolve over the following form of 10, 20 or 30 years,” he stated. “After they’re making maybe one of the crucial vital monetary choices of their lives, they’ll need to have some perception into that.”
“After which equally, we’ve additionally been on the forefront of including plenty of environmental threat elements and developments information,” he added. “So we’re going so as to add layers [about that] to our dynamic map layer know-how.”
Realtor.com’s dynamic map layer for lot dimension | Credit score: Realtor.com
Lastly, Bhatt stated artificial intelligence shall be key to future iterations of dynamic map layers and crafting a personalised expertise for each customer on Realtor.com’s desktop and cellular websites.
“I see AI because the foundational underpinning for personalizing the maps expertise as effectively,” he stated. “Let’s say, for instance, a purchaser is available in and engages with some layers or some elements of the neighborhood greater than others, we need to use machine studying and AI to personalize the maps expertise.”
“I imply, at the moment, for most individuals, maps are pretty generic. It’s one dimension form of suits all, however how individuals work together with maps and what’s vital to them can be vital and really completely different, and I believe that that’s a chance for us to innovate,” he added. “It’s like going from black and white TV to paint. That’s the expertise we need to create for customers.”
