Properties.com President Dave Mele To Half Methods With CoStar
After 10 years, Properties.com President Dave Mele has left the corporate to pursue different alternatives. Mele was instrumental in CoStar Group’s acquisition of the corporate in 2021 for $156 million.
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Properties.com President Dave Mele is leaving the corporate, in accordance with an exclusive interview with Real Estate News on Friday.
Mele joined Properties.com in 2014, after a prolonged profession within the information publishing business the place he led operations for The Virginian-Pilot and efficiently transitioned the corporate from a print-only to print and on-line mannequin. Mele was tapped to convey that very same magic to Properties.com, which on the time, was the fifth most trafficked real estate portal in the U.S.
“We’re very a lot centered on progress and progress for high quality — we aren’t attempting to have 100 million distinctive guests,” Mele instructed Inman in 2015 of his method to rising Properties.com’s attain. “Our purpose is to ship transaction-ready shoppers to professionals, and that’s what we’re centered on.”
“For us, we don’t should be the most important; we take the Entire Meals or Dealer Joe’s place of high quality over amount,” he added. “We have now a number of respect for Zillow, however let’s simply say we’re completely different.”
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That focus shifted in 2021 when CoStar Group acquired Properties.com for $156 million, setting the stage for the platform to grow to be a severe contender within the residential portal area with its “Your Itemizing, Your Lead” mannequin.
“Collectively we will probably be devoted to rising the Properties.com model,” Mele mentioned of the brand new alternatives the acquisition dropped at the Properties.com group. “and constructing progressive options that increase the advertising choices accessible to shoppers and their brokers.”
Within the three years since, Properties.com has undergone a significant transformation with Homesnap being built-in into Properties.com as Properties Professional, a hefty advertising finances and an aggressive site visitors technique that’s seen the site visitors for the Properties.com Community attain 156 million month-to-month distinctive guests — a quantity that locations it within the high echelon of residential portals within the U.S.
Extra adjustments are on the way in which for Properties.com with CoStar Group’s $1.6 billion acquisition of Matterport and its digital twinning expertise, which is predicted to create a one-of-a-kind residence search expertise for itemizing brokers and homebuyers.
In an emailed assertion to Inman, CoStar Group co-founder and CEO Andy Florance thanked Mele for his contributions and wished him properly on his subsequent chapter.
“We’re grateful to David Mele for his contributions to Properties.com over the previous 12 months,” he mentioned. “He was a member of a really gifted and motivated group that’s efficiently launching Properties.com, the business’s first agent-friendly portal with multiple hundred million distinctive guests that empowers brokers to promote houses sooner and for more cash.”
“We want him the most effective of luck in his future endeavors,” he added.
