Podcasts, Social Media, Extra: 4 Methods To Add Leverage With Content material

Whether or not it’s refining what you are promoting mannequin, mastering new applied sciences, or discovering methods to capitalize on the following market surge, Inman Connect New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Join us and 1000’s of actual property leaders Jan. 22-24, 2025.

In a latest episode of my podcast, I had the pleasure of talking with Jenny Lynn Tran, a mortgage skilled and social media rockstar from the Pacific Northwest. Tran’s journey into the actual property and mortgage trade shouldn’t be solely inspiring but in addition stuffed with actionable insights for Realtors trying to develop their companies.

Right here’s why each Realtor ought to watch this episode and the way it will help you are taking what you are promoting to the following stage.

1. Construct genuine connections by social media

Tran and I met by Instagram, and it’s an ideal instance of how actual property professionals can leverage social media to attach with like-minded people. Authenticity is vital.

Tran emphasised how displaying up as your true self on social media will help you appeal to shoppers and colleagues who align along with your values. Individuals wish to work with actual people, not personas. By being real, you’ll create deeper connections that may result in long-lasting enterprise relationships.

2. Educate your shoppers to construct belief

Tran is a agency believer in educating her shoppers, particularly in the case of monetary literacy and getting ready for homeownership. She tailors her strategy based mostly on every consumer’s distinctive state of affairs, which permits her to information them on their path to homeownership — even when it takes time. As Realtors, offering training and personalised roadmaps in your shoppers can place you as a trusted advisor, not only a transaction facilitator.

Tip: Take the time to ask your shoppers about their objectives and challenges. Then, provide them a transparent plan for attaining homeownership, whether or not it’s speedy or sooner or later.

3. Leverage podcasts to create worth in your companions

Tran’s podcast serves as a platform for Realtors and native companies to share their tales, and this creates worth past simply enterprise transactions. Realtors can study from this strategy by creating their very own content material, resembling a podcast or video collection, to showcase their companions and supply helpful insights to their viewers.

Tip: Use a podcast or video platform to spotlight the success tales of your companions and shoppers. This not solely builds relationships but in addition creates a precious advertising and marketing device.

4. Overcome challenges with resilience and mindset

Tran’s private story of overcoming adversity, together with working three jobs and constructing her credit score from scratch, is a testomony to the ability of resilience. She shares how mindset and perseverance will help you overcome obstacles, each personally and professionally. For Realtors, this can be a highly effective reminder that constructing a profitable profession takes time, persistence and a concentrate on long-term objectives.

Tip: Replicate by yourself challenges and the way you’ve overcome them. Use these tales to encourage your shoppers and construct deeper connections.

This dialog is full of actionable insights that may assist Realtors grow their businesses by specializing in genuine connections, consumer training and including worth to their communities. For those who’re trying to elevate what you are promoting, begin by tuning into this episode and making use of these methods to your day by day practices.

Rick Guerrero is the Director of Department Gross sales and Strategic Partnerships at US Mortgage Corp. You may comply with him on Facebook or join with him on LinkedIn.