ONE Sotheby’s Faucets Compass Alum Lena Johnson As CMO
The advertising government spent eight years at Vogue earlier than transitioning into actual property and was instrumental within the founding of Compass’ luxurious division.
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Florida-based ONE Sotheby’s International Realty has introduced on advertising specialist Lena Johnson as chief advertising officer, the brokerage introduced on Thursday.
Over the course of her greater than 15-year profession, Johnson has held senior advertising roles at noteworthy firms like Vogue, Newsweek’s The Each day Beast and, most not too long ago, Compass.
Daniel de la Vega | ONE Sotheby’s Worldwide Realty
“Lena’s experience and contemporary advertising strategy aligns with our imaginative and prescient to ship forward-thinking methods that elevate the consumer and agent expertise,” Daniel de la Vega, president of ONE Sotheby’s, stated in an announcement. “She is extremely proficient and we’re assured that she is going to contribute meaningfully to the continued success of the ONE Sotheby’s Worldwide Realty model.”
Johnson’s advertising profession began at The Each day Beast, and after three years with the media outlet, Vogue got here knocking. Johnson spent eight years with the style and way of life journal as senior director of gross sales and advertising for the U.S., U.Okay. and France. She credit these years with the journal as formative ones in studying the right way to construct a advertising technique, Johnson informed The Real Deal.
In 2018, Johnson transitioned to actual property with a proposal from Compass to steer its advertising efforts. In 2020, she additionally performed an instrumental position within the growth of Compass’ luxury division, after which went on to supervise the division. She was promoted to vice chairman of selling in 2022 and left the agency in June 2023 to embark on a consulting position for numerous luxurious actual property companies, together with ONE Sotheby’s.
Lena Johnson | ONE Sotheby’s Worldwide Realty
In her new position, Johnson will proceed to construct the agency’s advertising program utilizing a digital-first strategy backed by knowledge, in keeping with a launch from ONE Sotheby’s.
“Throughout a time when actual property brokerages are pulling again due to shifting market dynamics, [ONE Sotheby’s co-leaders Mayi and Daniel de la Vega] are doubling down on delivering a superior expertise,” Johnson stated in an announcement. “The ONE Sotheby’s model’s uncompromising dedication to excellence is inspiring and I’m excited to hitch an organization that places high quality above all else.”
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