New Jersey-Based mostly Agency TheONE94Group Joins Coldwell Banker Realty
TheONE94Group has joined Coldwell Banker Realty’s Ridgewood, New Jersey, workplace. The 20-person crew has a lifetime gross sales quantity of greater than $80 million.
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New Jersey-based boutique agency TheONE94Group has joined Coldwell Banker Realty‘s Ridgewood workplace, in accordance with an announcement on Friday.
Led by Jay and Katherine Levine, TheONE94Group has greater than 20 brokers who serve consumers and sellers all through Bergen and Essex counties. The agency has over $80 million in lifetime gross sales quantity.
Jay and Katherine Levine
“Jay and Katherine are usually not simply leaders; they’re innovators in actual property coaching and tradition,” Coldwell Banker Realty Ridgewood/Glen Rock Department Vice President Joseph Sarkar mentioned in a ready assertion. “Their dedication to nurturing their brokers, backed by 24/7 assist and a set of instruments, aligns seamlessly with Coldwell Banker’s core worth of empowering brokers to steer distinctive lives.”
“The inclusion of ONE94’s dynamic group, identified for its distinctive tradition and modern coaching, enriches our group,” he added. “I eagerly anticipate enhancing their enterprise capabilities with Coldwell Banker Realty’s sturdy advertising and marketing and technological assets.”
The Levines began their actual property careers in 2016, after a number of years of proudly owning and co-managing a Verizon Wi-fi retailer in New Milford. The couple had developed an curiosity in actual property effectively earlier than 2016; nevertheless, rising discontentment with Verizon’s company management and untenable working hours pushed them to make the leap earlier than deliberate.
“When Apple got here out, [Verizon] didn’t let shops like mine promote their product for a few yr, so it was an enormous blow to the enterprise,” Jay mentioned. “They have been additionally asking us to renovate our retailer and we spent $50,000 to $60,000 renovating our boutique retailer and it put us in a big gap.”
“I had simply gotten into actual property and I noticed the writing’s on the wall. I knew that I needed to speed up this profession in actual property as a result of I didn’t wish to work underneath that form of strain,” he added. “I didn’t need that retail way of life anymore. I missed my household. I by no means knew what a Friday after Thanksgiving felt wish to be at my home.”
Jay mentioned he felt well-prepared for the leap into actual property, because of the number of classes he discovered as considered one of Verizon’s high salespeople and impartial homeowners in New Jersey and as a luxurious automobile salesperson. He additionally had the advantage of watching his father function a mom-and-pop {hardware} store, which served as the middle of city life in New Milford.
“His ironmongery shop was just like the Cheers of {hardware} shops,” he mentioned. “Individuals got here in [and] they knew his title. Certain, they got here in for screws and nails, however they actually got here in to say hi there [and] share a bagel with him. You realize, are available in and inform him their child was simply born, just like the necessary issues in individuals’s lives.”
Jay mentioned that was the spirit he and Katherine wished to embody at TheONE94Group, which they launched in 2019 after three years with Enterprise Realtors. The couple has taken a particular curiosity in serving to households navigate divorces and are the actual property brokers of alternative for the Bergen County Superior Court docket.
“If I may promote 300 telephones monthly and if I may promote 10 luxurious automobiles a month, I noticed I may promote properties,” he mentioned. “And it’s not nearly a much bigger price ticket. It was about being a much bigger a part of individuals’s lives. I may make a much bigger impression.”
“My mother and father divorced afterward in my life, however I bought my mother and father’ house throughout their divorce. And after doing that, I noticed that if I used to be a little bit child at that second, it might have been a very powerful scenario,” he added. “So we began serving to households which can be going by way of a divorce. We had husbands and wives who have been continuously at one another’s throats, however may come to an settlement with us.”
Jay mentioned TheONE94Group has discovered regular gross sales success over the previous a number of years, regardless of a pandemic and several atypical market shifts. Nevertheless, he and Katherine realized they wanted to align their agency with a much bigger model to ascend to the following stage.
“I don’t imply this in a literal sense, however I felt like I used to be at all times the neatest within the room,” he mentioned. “I had nobody I may look to for assist besides these unimaginable relationships that I’ve cultivated. However on the finish of the day, they weren’t a part of my firm or crew.”
“Each resolution Katherine and I’ve made is to supply robust management and promote development for our brokers,” he added. “So now I’ve I really feel like I’ve an entire board. I’ve PR, I’ve HR, I’ve advertising and marketing — simply speaking to [Inman] appears like a imaginative and prescient coming to fruition for us.”
Jay mentioned his 2024 purpose for TheONE94Group is hitting $60 million in annual gross sales quantity and changing into one of many high two groups at Coldwell Banker Ridgewood. “I consider we will do it,” he mentioned.
Coldwell Banker Realty East Regional President Rob Norman mentioned TheONE94Group’s resolution to affiliate with Coldwell Banker Realty reveals there’s room for former indies to keep their individuality whereas reaping the advantages of aligning with a bigger model.
“Our modern technique empowers them to operate independently inside our community whereas powering their enterprise on a a lot bigger scale with industry-leading know-how, advertising and marketing and assist,” he mentioned. “We deal with the substantial features, managing behind-the-scenes infrastructure, enabling brokers and groups to focus on their specialised markets and develop with the backing of a world {industry} chief.”
