MoxiWorks Brings Two From Onit To Fill Management Spots
MoxiWorks has added two new positions in its management ranks, naming Ben Tao as MoxiWorks’ first chief advertising and marketing officer and Jackson Mayes as chief of workers.
Whether or not it’s refining your enterprise mannequin, mastering new applied sciences, or discovering methods to capitalize on the following market surge, Inman Connect New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Join us and hundreds of actual property leaders Jan. 22-24, 2025.
MoxiWorks has added two new positions in its management ranks, naming Ben Tao as its first chief advertising and marketing officer and Jackson Mayes as chief of workers, based on an Oct. 3 press launch.
MoxiWorks is a software program firm that sells options for gross sales and advertising and marketing, focusing on brokerages of all sizes and enterprise-level accounts. It provides a buyer relationship administration system, a presentation platform, back-office and accounting administration, lead cultivation, web site improvement and different providers and merchandise to help actual property operations.
The corporate mentioned that Tao’s position will focus on directing the corporate’s message because it travels the business, specializing in its advantages to brokerages, its place amongst opponents and tuning the model as wanted.
He brings to the Seattle software program firm 20 years of labor in advertising and marketing management, based on the discharge, amassed from roles held at Dell, IBM, SolarWinds and Forcepoint.
Tao mentioned within the launch that he’s wanting ahead to turning into a part of the true property house.
“It’s a good time to affix MoxiWorks as we put together to introduce improvements to help this altering business,” mentioned Tao. “As a lifelong marketer, I sit up for serving to brokers use MoxiWorks’ merchandise to enhance productiveness and develop their enterprise.”
MoxiWorks CEO Eric Elfman known as Tao, “confirmed.” The 2 know one another, as Elfman himself joined MoxiWorks from Onit, changing long-time CEO York Baur. Onit provides AI-driven operation options for in-house authorized groups.
“[Tao’s] technical experience, numerous advertising and marketing background, and keenness for innovation make him a useful asset to our workforce,” Elfman mentioned. “Ben has already hit the bottom operating, and we’re excited to see the affect he may have as we proceed to develop and innovate.”
Mayes can be from Onit, the place he held a variety of gross sales management positions and, based on the corporate, has experience “within the SaaS software program as a service vertical and a profound understanding of what drives profitable SaaS organizations.”
Elfman describes him as a “pressure multiplier.”
“Jackson will likely be instrumental in driving our strategic initiatives and guaranteeing that our operational effectivity aligns with our progress targets,” Elfman mentioned.
Baur stays on the MoxiWorks board and expressed positivity concerning the position shift when it was introduced.
“I’m past happy with the whole lot we’ve achieved these final 12 years, and I do know this transfer goes to assist propel MoxiWorks to its subsequent part of progress,” Baur mentioned within the assertion.
The corporate has constantly been a prime different for brokers and brokerages alike to make use of of their enterprise progress initiatives, routinely in comparison with business colleagues like Inside Actual Property’s BoldTrail platform, Lone Wolf and Lofty.
In September it released a variety of minor updates to assist purchaser brokers higher modify to current business adjustments.
Updates to presentation templates on MoxiPresent and the flexibility to incorporate provided buyer-broker commissions “as a p.c or fastened greenback quantity” with MoxiWebsites are among the many new buyer-focused updates touted by the corporate, along with a sequence of “buyer-focused nurture journeys” by way of electronic mail campaigner ActivePipe, which MoxiWorks acquired in 2022.
“This launch contains 39 new electronic mail touchpoints about shopping for a house and the worth of working with a trusted agent,” the corporate mentioned in a Might 2024 assertion. “These automated touchpoints profit lively consumers in an agent’s database and assist nurture contacts within the early phases of contemplating shopping for a brand new residence.”
Tao’s and Mayes’ placement come three months after Elfman nipped the company’s employee count, not unusual upon management adjustments. These workers adjustments additionally included inner shifts, with the promotion of Tiana Symmonds (now Tiana Baur) from strategic account government to director of mid-market gross sales, based on a July 8 LinkedIn post.
