‘It is Bulls@#$!’ — Glennda Baker On The Authenticity Of AI
Glennda Baker was known as out on Instagram for her “speaking head” model video content material by an individual who stated the brand new approach to share your model is synthetic intelligence-generated animations.
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Glennda Baker was known as out on Instagram for her “speaking head” model video content material by an individual who stated the brand new approach to share your model is synthetic intelligence-generated animations.
To know Glennda Baker is to know the true property influencer wasn’t about to take such a slight mendacity down. As an alternative, she took to the most important of business phases, Inman Join New York, to supply a retort, and used the chance to advance the dialogue of her personal, private type of AI — genuine intelligence.
“AI is a tremendous device, however what it isn’t is an alternative to you,” she stated.
On the finish of a frantic week powered by talks on AI from each angle calculable, Baker’s Atlanta drawl-infused reassurance utilized a balm of sanity to the room of brokers whose brains have been seemingly scrambled by acronyms, scorching takes and must-dos.
“For those who’re creating an avatar to cope with your folks, you’re replaceable. The minute that you just put any person else in communication together with your purchasers, you might be replaceable,” she suggested.
Baker shared that she just lately introduced one thing that made her vulnerable, however actual. It’s who she is, and she or he needs brokers and her followers to be actual, too.
“Whether or not you’re creating video content material, or any content material, you’ll want to stand behind it,” she stated.
Baker made probably the most of an oncoming chilly, overtly thanking an viewers member who stepped as much as hand her some tissues, utilizing the second to once more admit that individuals will settle for you for being you, and by no means for being an AI-generated avatar.
Baker had 5 factors for her viewers about “genuine intelligence:” present up in your content material, deliver worth, be a trusted advisor and create a relationship together with your purchasers.
“Additionally, don’t put up and ghost,” she stated. “If folks remark, whether or not it’s one, two or three, remark again to them. Synthetic intelligence is what service suppliers use. Now’s the time to like in your folks and don’t fear about vainness and virality.”
Oh, and her response to the concept her private video model is “out?”
“It’s bullshit.”
