How Mauricio Umansky Turned An Irate Kelsey Grammer Into A Shopper
“Mauricio, you’re a scum bag,” Umansky recalled the “Frasier” actor shouting in a voice message. The Company CEO shared how he transformed Grammer throughout Inman Join Miami on Wednesday.
At Inman Connect Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation might be banished, all of your large questions might be answered, and new enterprise alternatives might be revealed. Join us.
Mauricio Umansky was {golfing} someday when he acquired a name from a quantity he didn’t acknowledge. Umansky, the founder and CEO of The Agency, didn’t reply the decision, however when he checked his voicemail he was shocked to find it included 3 minutes of actor Kelsey Grammer yelling at him.
“Mauricio you’re a scum bag,” Umansky recalled the actor saying. “You might be an absolute piece of shit.”
Grammer was upset {that a} deal for his house by which Umansky was concerned had fallen aside. However quite than get upset, Umansky — who recounted the story whereas on stage Wednesday at Inman Join Miami — realized he now had the actor’s telephone quantity for the primary time. So he referred to as Grammer again and shortly arrange a gathering.
TAKE THE INMAN INTEL INDEX SURVEY FOR MAY
In the course of the assembly, Grammer and his spouse yelled at Umansky at size about how a lot they hated the home and now not needed it. However once they completed, Umansky identified that if the couple didn’t need the house, he may promote it for them. Immediately, issues modified.
“I walked out of that room with an inventory,” Umansky stated. “I offered his home in Beverly Park in 30 days, and ended up with a brand new consumer.”
Moderator Brad Inman, left, and Mauricio Umansky at Inman Join Miami Wednesday. Credit score: AJ Canaria
Umansky recounted the expertise whereas providing recommendation to actual property professionals who would possibly need to enhance their enterprise. And amongst different issues, he argued that brokers all the time must stay up for the subsequent sale — which is one thing some folks battle to do.
“[Agents] shut a pleasant large transaction and impulsively you don’t see them for 2 weeks,” Umansky stated. “I ask them, ‘The place did you go?’ They usually say, ‘I went to Cabo.’”
In line with Umansky, disappearing instantly following an enormous deal is an issue as a result of it means brokers aren’t laying the groundwork for future gross sales.
“It takes a very long time to get to the transaction,” he stated. “That you must create you enterprise so that you’re already wanting ahead to the subsequent deal.”
Umansky additionally stated that this specific second is a difficult one as a result of many sellers have unrealistic expectations in regards to the worth of their houses. However brokers who aren’t frank with their shoppers solely make issues worse.
“That’s a recipe for catastrophe,” Umansky stated. “That’s a recipe so that you can lose your itemizing, spend a bunch of cash on it.”
Amongst different issues, Umansky Wednesday additionally urged brokers to decorate professionally, have deep and unique data of their markets, get up early, and set themselves “up together with your mindset to be current.”
