Groups Highlight: Arthur Greenstein, Arthur Greenstein Group
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Born in Ukraine, Dallas workforce chief Arthur Greenstein based a full-service luxurious brokerage that catered to worldwide shoppers, celebrities {and professional} athletes earlier than making the transfer to Douglas Elliman.
Because the transfer, he’s been featured because the native knowledgeable in The Wall Street Journal; on MSNBC, CBS, and NBC; and even Bravo’s Below Deck, in line with his bio. Learn the way his small however mighty, multilingual, multifaceted workforce thinks outdoors the field to get listings bought and why he needs extra brokers would get artistic.
- Group chief title: Arthur Greenstein
- Title: Dealer affiliate and workforce chief
- Expertise: 25-plus years in residential, industrial and industrial
- Location: Dallas, Texas
- Full Group Identify: Arthur Greenstein Group
- Rankings: Prime 8 p.c of brokers companywide at Douglas Elliman
- Group dimension: 3 brokers
- Gross sales quantity: $64 million-plus since becoming a member of Douglas Elliman
- Awards: (please embody hyperlinks for verification):
Inform us about your workforce.
We’re a small workforce, however we ship a powerful punch. We communicate a number of languages (Russian, English, Spanish), and we’re consultants in residential actual property in addition to industrial, and we have set information in each.
We’re distinctive within the sense that we give our shoppers the ability of a household workplace. Our shoppers could initially attain out for residential companies, however oftentimes additionally they want area for a surgical procedure middle or workplace or wish to get entangled in multifamily growth, retail or industrial, and we excel in these aspects of the business as effectively.
Actual property isn’t simply our job — it’s our life-style. We stay and breathe actual property. It’s our ardour, and we really find it irresistible, day in and time out. We set a brand new customary for creativity in actual property.
What do you want extra folks knew about working in actual property?
I want extra folks knew how difficult actual property will be. This job can look glamorous to outsiders as they see the highlights that we share on social media, however the reality is that we grind day out and in.
From speaking to metropolis officers about rules; giving frequent updates to our patrons, sellers, and buyers; to digging by the trenches looking for new listings or resuscitating outdated ones, we do all of it. This job additionally requires you to have the ability to rapidly discover options to difficult issues regarding something from financing, development, engineering and extra. You by no means know what challenges will come up.
What makes a great chief?
A great chief is one who leans into the strengths of every particular person on their workforce and is aware of the right way to assist them faucet into their fullest potential. I consider you will need to encourage your workforce members, have fun their wins, and problem them to strive new issues. My purpose is to instill an entrepreneurial mindset in my workforce members so that they have the arrogance to step outdoors of their consolation zones, face obstacles and take dangers.
What’s one factor you want each agent knew?
I want brokers knew that we now have the liberty to be artistic and suppose outdoors of the field. This the place my workforce has loads of enjoyable in actual property as we’re consistently brainstorming new, progressive methods we will market our listings.
Most just lately, we hosted a Clue-inspired open home the place visitors performed the sport collectively by strolling by totally different rooms within the residence. As a spin on the standard sport of Clue, this model was performed to search out out “who purchased the home, and due to what function?” to focus on totally different facets of the house.
To include the neighborhood, the gamers have been named after close by streets. It was successful, and I can’t anticipate the subsequent large and enjoyable concept we give you to promote our subsequent property.
What’s one thing you realize now that you just want you knew whenever you began?
I want I had recognized the reward that comes with every impediment we’re confronted with. I used to get stressed when coping with challenges, however I now embrace them and know that every impediment will be overcome.
On this business, there are all the time setbacks, however I’ve realized that stress and fear have by no means been a part of any resolution. My workforce now appreciates challenges as a result of they sharpen and develop us, in the end making us higher actual property brokers and extra beneficial to our shoppers.
How did you select your brokerage?
I was an unbiased dealer, however I ended up selecting Douglas Elliman due to the worth of the sources in expertise, advertising and marketing and public relations.
Personally, I’ve discovered probably the most worth within the public relations workforce, and having beforehand been an unbiased dealer, I particularly perceive the greenback worth of an unimaginable PR individual. For my part, there isn’t any higher PR workforce [than at Douglas Elliman], and that’s extraordinarily beneficial to me.
