From Zero To $150K: This YouTube Video Technique Can Ship GCI Wins
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The passive prospecting of getting YouTube videos advertising your enterprise whilst you do different issues is unmatched. On this article, Noah Escobar shares the easy-to-follow, step-by-step course of he’s utilized to generate over $150,000 in GCI up to now 15 months.
Escobar is a 24-year-old agent who started his profession by interning for me at Berkshire Hathaway HomeServices Seashore Properties of Florida and has discovered early success using three particular kinds of YouTube movies.
When requested why he determined to begin recording and posting on YouTube, he mentioned, “Earlier than I got here on as an intern for you, I used to be doing video manufacturing for my church, so I had a little bit little bit of expertise with a digital camera. As soon as I started my internship and commenced capturing your movies, I noticed how highly effective these movies had been on your profession. Primarily based on that, once I graduated from school and began my gross sales profession, I knew I wished video to be a big a part of how I constructed my enterprise.”
Escobar began getting critical about video and his YouTube channel within the first quarter of 2023. “I wished to put it to use to assist me with the ‘know, like, belief’ sales funnel technique of my enterprise,” he mentioned. “I deal with three particular kinds of movies. Every of those enhances the others and helps me construct an consciousness of my enterprise. The movies fall into these three classes: group movies, infrastructure replace movies, and itemizing tour movies.”
Escobar has seen regular progress in his channel; his success proves you don’t want a big viewers to generate enterprise on YouTube. The secret’s to remain targeted on the kinds of movies your ultimate purchasers need and are trying to find.
YouTube is now the second-largest search engine behind Google. This implies most people who find themselves viewing movies on YouTube come there searching for particular data. That is fully totally different from video views on Instagram or different social platforms that aren’t as search-driven.
“My first sale from YouTube got here from a group video the place I used to be discussing the brand new properties being constructed and deliberate in a particular neighborhood. I used to be on the seashore with my girlfriend, and after we got here out of the Gulf, I noticed that I had a voicemail. The voicemail mentioned, ‘I noticed your video highlighting Watersound Origins. I’m coming to city in a couple of days, and I’d love so that you can present us that neighborhood.’ Inside 5 days of seeing my video, they got here into city and had been beneath contract for $1.2 million on a house that had been closed for money two weeks later. I’ve since closed six properties in that one neighborhood,” Escobar defined.
The video his first shopper referred to as on solely had 600 views. This confirmed him that it isn’t in regards to the variety of views however the high quality of the views. He began by capturing the movies himself however shortly pivoted and located a videographer who shoots and edits the movies for him now. He highlighted this truth to verify anybody contemplating capturing movies realizes that it may be accomplished, whether or not they have previous video expertise or not.
The next is a breakdown of every sort of video he shoots and consists of slides he supplied that element the move for every fashion.
Neighborhood movies
The group movies are the top-producing movies for lead technology for him proper now. These are movies the place he highlights the facilities, location, kinds of properties, and so on., for a particular neighborhood.
By specializing in the key phrases individuals would use when searching for details about these particular neighborhoods, he has been capable of rank at or close to the highest of natural search on YouTube for the communities he has highlighted. He’s discovered that a number of movies highlighting totally different phases of a group compound his means to be seen because the knowledgeable for that neighborhood as properly.
“When I’ve a number of movies for a particular neighborhood, the viewers sometimes watch multiple of my movies. The extra time they’re watching, the extra alternative I’ve to construct digital rapport with them,” Escobar defined.
The next is the move he makes use of and his thought course of in every part of those movies:
Infrastructure replace movies
Infrastructure replace movies have given him the power to supply content material on areas which can be beneath development when most individuals are questioning what’s coming. In these movies, he goes over the challenge, the facilities and the way this challenge will have an effect on the encircling areas.
By being the primary individual to submit movies on many of those tasks, he has seen most of those movies open up on the prime of natural searches for the neighborhood identify. His subsequent follow-up movies, because the challenge develops, add to his authority in seek for the brand new growth.
He’s highlighted nationwide builder communities by interviewing their onsite gross sales members constructing relationships which have led to referrals as a result of worth and publicity his movies deliver to the builders and the communities. He’s accomplished the identical with native builders. These have given him publicity and extra searchable content material. This win-win video sort has led to listings with builders together with purchaser leads.
The next is the move and thought course of he has for the infrastructure replace movies:
Itemizing tour movies
Itemizing tour movies serve a number of functions. The primary is to professionally market the itemizing in a means that pulls a purchaser. The second is to showcase himself as knowledgeable marketer resulting in further itemizing alternatives. The third is to have these movies as examples of the kind of marketing he does for purchasers who listing with him. He shares these in his itemizing appointments to assist him spotlight his worth and shut extra listings.
When Escobar first began, he had only a few listings. To beat this, he provided to pay for the itemizing movies for itemizing brokers. He gave the itemizing agent credit score when he launched the house within the video after which highlighted the house.
This created a win-win-win state of affairs for the vendor, the itemizing agent and for him. The vendor obtained further, skilled publicity of his residence to potential patrons. The itemizing agent was capable of present further advertising for his/her vendor for free of charge to them, and Escobar had further content material he might use to draw patrons and present potential itemizing purchasers.
The next is the move he follows and the method he makes use of to supply these kinds of movies:
“After I first began within the enterprise, I knew I couldn’t do enterprise with out actively prospecting. YouTube movies have given me a method to passively prospect on a constant foundation. Now that I’ve been doing this for over a 12 months, my movies are being watched day and evening.
The analytics YouTube supplies present me that I’ve had 240.6 hours of watch time over the previous 28 days. After I break this all the way down to a mean day by day quantity, it means persons are watching my movies for 8.6 hours per day on common. That’s publicity and prospecting that’s selling me and my enterprise at a degree I couldn’t preserve if I used to be having to be on the telephone that a lot,” Escobar mentioned.
If you happen to’ve been on the fence about leaning into producing YouTube videos for your enterprise, now’s the time to commit. Observe this blueprint, and you’ll have success.
To see Noah Escobar’s movies and mannequin your native content material after them, take a look at his YouTube channel.
