EXp Realty Faucets Wendy Forsythe As New Chief Advertising Officer
4 months after taking the helm at teaching agency Chirag Shah Teaching, Wendy Forsythe has re-entered the brokerage world because the chief advertising officer for eXp Realty. As CMO, Forsythe will spearhead eXp’s advertising technique, which incorporates model administration, promoting, digital advertising and public relations.
At Inman Connect Las Vegas, July 30-Aug. 1 2024, the noise and misinformation will probably be banished, all of your huge questions will probably be answered, and new enterprise alternatives will probably be revealed. Join us.
4 months after taking the helm at coaching firm Chirag Shah Coaching, Wendy Forsythe has reentered the brokerage world because the chief advertising officer for eXp Realty. As CMO, Forsythe will spearhead eXp’s advertising technique, which incorporates model administration, promoting, digital advertising and public relations.
Leo Pareja | Credit score: eXp Realty
“Wendy’s intensive expertise and fervour for actual property advertising uniquely place her to steer our advertising methods into a brand new period as we proceed to broaden globally,” eXp Realty CEO Leo Pareja stated in a written assertion on Thursday. “Her visionary method will probably be essential in elevating eXp Realty’s presence and impression on the world stage.”
“Her business background and understanding of contemporary actual property advertising will finest place us to broaden our attain and impression out there,” he added.
TAKE THE INMAN INTEL INDEX SURVEY FOR APRIL
Forsythe has greater than 30 years of business expertise, beginning with founding her personal brokerage, Realty World Elite Realty in 1994. After closing the doorways of RWER in 2000, Forsythe held a number of operations and gross sales management roles at Royal LePage Actual Property Companies, Higher Properties and Gardens Actual Property and Carrington Actual Property Companies.
In 2017, she had a short stint because the president of T3Sixty’s T3 Dealer subsidiary earlier than shifting on to different C-suite roles at HomeSmart Worldwide and Fathom Holdings. In October 2022, Forsythe turned a Compass regional president for California, Nevada and Hawaii, the place she pushed agent retention to 98 %.
After leaving Compass in 2023, Forsythe launched Consider Your Potential LLC and took on a place because the president of Chirag Shah Teaching, the brainchild of former Compass nationwide Director of Coaching Chirag Shah.
Now, Forsythe stated she’s able to convey her treasure trove of expertise to eXp Realty, which has spent a lot of 2024 fine-tuning its govt crew with 4 key folks and expertise management appointments and Pareja’s promotion from chief technique officer to CEO.
“I’m completely thrilled to affix eXp Realty,” she stated in a written assertion. “This firm is an actual trailblazer in the actual property business, well-known for its progressive spirit and deep dedication to supporting its brokers.”
“I’m desirous to convey my very own experiences and insights as an agent and broker-owner into this function,” she added. “My focus will probably be on crafting advertising methods that not solely elevate our model but in addition empower our brokers globally to attain even better success.”
