Delta Media Group Takes Purpose At ‘Frankenstacks’ In New Report
Delta Media Group revealed a white paper on Monday detailing the advantages of brokers adopting all-in-one tech options within the face of reducing transaction quantity.
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The true property trade should pivot away from tech “frankenstacks” and lean into the ability of synthetic intelligence-based all-in-one options, in line with a brand new evaluation by Delta Media Group launched Monday.
The 28-page white paper, “Future-Proofing Your Actual Property Brokerage,” cites pricey third-party distributors and “disjointed” tech stacks as prime the reason why many all-in-one solutions fail for brokerages and brokers.
Michael Minard | Credit score: LinkedIn
“Brokers are burdened by the load of standalone instruments meant to simplify their lives,” Delta Media Group CEO Michael Minard mentioned within the report. “Sadly, this jumbled chaos of disjointed purposes, dubbed ‘frankenstacks,’ has change into a monstrous impediment to progress and productiveness. These patched-together methods fail to ship the streamlined expertise that trendy actual property professionals crave.”
“Because the trade pivots to the fact of fewer transactions,” he added, “this outdated advertising method is shortly shedding floor to a sleeker, extra environment friendly,and extremely inexpensive contender: the all-in-one advertising platform.”
Delta Media Group is an all-in-one options supplier that counts Berkshire Hathaway Dwelling Providers and Coldwell Banker franchises in addition to a number of main unbiased brokerages amongst its shopper base.
The paper mentioned all-in-one options provide brokerages enhanced knowledge stream and accessibility, improved operational effectivity, an enhanced buyer expertise, and a holistic view of enterprise processes that allow brokers to shortly shift their monetary and progress methods.
The healthcare, retail, finance and journey industries are already reaping the advantages of all-in-one options, as evidenced by well being data platform MyChart’s 15 p.c enhance in affected person use, Walmart’s 40 p.c on-line gross sales increase, banks’ and shoppers’ fast adoption of Plaid to simply join their monetary accounts, and Marriott’s 5 p.c enhance in cell bookings.
“A constant theme throughout these industries is the transfer in the direction of streamlined processes,” the report learn. “Time and sources are valuable commodities, and any know-how that may assist scale back waste, simplify duties, and improve operational effectivity is price consideration.”
The primary issue that’s stopped actual property from totally embracing the all-in-one development is the fallacy that utilizing a number of best-in-class options will mechanically yield a best-in-class expertise for brokers, Delta mentioned. The chase for the newest and best device causes brokerages to waste money and time and heightens frustrations amongst brokers who try to undertake new methods.
“This method can show to be a pricey and time-consuming endeavor for any brokerage,” the report learn. “That’s as a result of actual property corporations make investments vital sources in buying, sustaining, and updating these separate applied sciences, solely to search out that they shortly change into outdated as new improvements emerge.”
“Brokers, like most professionals, worth stability and familiarity of their work processes,” it added. “They’re extra more likely to keep on with the tech they know, even when it is probably not essentially the most cutting-edge, to keep away from the disruption and time funding required to start out anew.”
The report mentioned the emergence of artificial intelligence makes adopting all-in-one options the perfect method, as AI can handle mundane duties on the backend and create a extra partaking expertise for shoppers on the entrance finish.
“By centralizing knowledge from numerous sources, reminiscent of property listings, shopper interactions, and market tendencies, an all-in-one platform can create a wealthy tapestry of data and insights,” the report mentioned. “Leveraging AI and machine studying, brokerages can analyze this knowledge to determine patterns, predict tendencies, and generate actionable suggestions.”
“The way forward for residential actual property, enhanced by AI, guarantees a panorama the place precision, effectivity, and perception drive success and sustainability within the ever-evolving actual property trade,” it added.
