Dealer Highlight: Mary Sherer, ERA Crossroads

Be taught extra about this Indiana broker-owner, and discover out concerning the “disastrous” expertise that pushed her to get her actual property license and change into a real residential skilled.

Whether or not it’s refining your enterprise mannequin, mastering new applied sciences, or discovering methods to capitalize on the following market surge, Inman Connect New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Join us and hundreds of actual property leaders Jan. 22-24, 2025.

For Indiana broker-owner Mary Sherer, actual property is a household affair. Along with her daughter, she is the proprietor of ERA Crossroads the place she’s not solely a managing dealer and staff lead, however a high producer in her personal proper.

A local of Fort Wayne, Indiana, Sherer has been within the enterprise for over 30 years and says she’s “been blessed to work with repeat purchasers from the second I started in actual property to at the moment, whether or not that be serving to them or their many members of the family purchase, promote or construct.” She has been lively together with her native board for greater than 20 years, “serving on a number of committees and as a board member for each our native affiliation and the MLS.”

Be taught extra about Sherer and discover out concerning the “disastrous” expertise that pushed her to get her actual property license and change into a real residential skilled.


Identify: Mary Sherer

Title: Dealer-owner

Expertise: 30-plus years

Location: Fort Wayne, Indiana

Brokerage identify: ERA Crossroads

Rankings: Prime 5 % of UPSTAR brokers (UPSTAR is the actual property board for Northeast Indiana)

Staff dimension: 3

Transaction sides (particular person): 67 (2023), 44 (2024 YTD)

Gross sales quantity (particular person): $16,305,459 (2023), $10,805,384 (2024 YTD)

Awards: UPSTAR Realtor of the 12 months (2022)

How did you get your begin in actual property?

My husband and I had a horrible expertise when buying our first residence, with a basement that would have been a swimming pool. As disastrous as the method was, I used to be enthralled with how to make sure my subsequent buy can be higher, so I made a decision to get my license, and the remainder is historical past from there.

How did you select your brokerage?

Up till the final yr, I had owned one other main franchise for 12 years, however I all the time felt one thing was lacking. So, when my daughter joined me within the enterprise in 2021, we started our seek for a brand new franchise that may higher match our boutique strategy to actual property and consumer care, which led us to ERA. We couldn’t be happier with the franchise, the extent of assist our employees and brokers obtain, and the standard instruments and sources obtainable to our purchasers.

What do you would like extra folks knew about working in actual property?

It isn’t all enjoyable and video games and making fee. We take our jobs as actual property professionals severely. We’re supporting folks in one of many largest purchases or gross sales they may ever make of their lives and have to be greater than somebody who fills out paperwork.

What’s one thing you recognize now that you just want you knew whenever you began?

There’s not a single deal price dying over.

What’s your high tip for freshly licensed brokers?

Each hiccup or bump within the street is a studying expertise. It’s a probability to improve your skills as an agent and to develop in your relationships together with your purchasers.

Email Christy Murdock

Share with your friends!

Leave a Reply

Your email address will not be published. Required fields are marked *

Get The Latest Real Estate Tips
Straight to your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.