Corcoran Rolls Out New AI Software program To Assist Brokers Market Listings
The brand new platform, Corcoran Copilot, is built-in with Corcoran’s itemizing databases and can initially assist brokers with growing supplies like itemizing descriptions.
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New York Metropolis-headquartered Corcoran Group has leveled up using synthetic intelligence (AI) in its tech stack with the event of a brand new generative AI utility for brokers, Corcoran Copilot, the agency informed Inman.
The brand new platform, which was developed on the finish of 2023 and beta-tested in early 2024, leverages AI to supply content material and save brokers time of their enterprise. For now, that content material consists of itemizing descriptions and hashtags, however the workforce plans to develop the software program’s capabilities sooner or later to develop further content material, like agent bios and social media captions.
The agency did a mushy launch of the product in April and has now began rolling it out to all brokers.
Alisande Heriyanto | Corcoran Group
“That is only the start as we’re on the bleeding fringe of this know-how, we’re all the things and never stopping at something,” Alisande Heriyanto, Corcoran’s vp of product and tech help, stated in an announcement. “Corcoran is at all times in search of what’s subsequent and the place we will leverage these developments in know-how in sensible and helpful methods for brokers.”
Corcoran Copilot is built-in with the agency’s itemizing databases and was developed to undertake Corcoran’s editorial voice, adjust to Truthful Housing rules and comply with greatest practices for website positioning. The platform is a closed system, which solely attracts data from inside Corcoran’s community.
Pam Liebman | Corcoran Group
“We delight ourselves on exploring each potential avenue to make sure the success of our brokers, and our unbelievable product and tech groups are main the trade in creating the precise software program wanted to ensure their unequalled success,” stated Pamela Liebman, president and CEO of Corcoran. “Corcoran is thrilled to offer this useful resource to all of our brokers and associates.”
Corcoran Copilot’s present NPS rating, which measures buyer loyalty and chance to offer a suggestion, is 65. Any rating above 50 is taken into account “glorious,” based on Qualtrics.
Correction: As a result of an error in a press launch, an earlier model of this story stated that Corcoran Copilot will help brokers with video scripts, nonetheless it doesn’t presently carry out this operate.
