Coldwell Banker Bottles Up High-Producing Wine Nation Agent
Sonoma County-based Rob Sullivan most not too long ago labored at Vanguard Properties, and spent a number of years at Coldwell Banker earlier than that.
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If you happen to thought the battle for prime brokers had ebbed within the face of massive information about issues like commission lawsuits, effectively, guess once more: Coldwell Banker simply nabbed a top-performing agent in California’s wine nation.
Rob Sullivan
Rob Sullivan has joined the venerable model from Vanguard Properties, and can work out of Coldwell Banker’s workplace in Petaluma, a metropolis in Sonoma County, in keeping with a press release from the corporate. The assertion describes Sullivan as “a constant top-performing agent” who “has closed over $250 million in actual property gross sales throughout 265 transactions.”
Sonoma County is the guts of California’s wine nation.
Previous to Vanguard, Sullivan did an earlier stint at Coldwell Banker from 2014 to 2019, the assertion notes. Which means he’s not only a huge get for Coldwell Banker, he’s additionally what’s generally generally known as a “boomerang agent,” or someone who left one brand only to later return. Over the past a number of years, because the market slowed and brokerages centered ever extra intensely on top-performers with confirmed observe data, boomerang brokers have been among the many most celebrated recruits.
Coldwell Banker specifically has made a point of celebrating its boomerang agents in opposition to the backdrop of a heightened competition for agents. That competitors dominated headlines in 2023 and early 2024, earlier than being considerably eclipsed by information of antitrust litigation over agent commissions. Nevertheless, regardless of the rise of different information tales, the so-called “recruiting wars” haven’t ended — as Sullivan’s transfer to Coldwell Banker demonstrates.
In Sullivan’s case, he was upbeat about becoming a member of Coldwell Banker, saying within the assertion that he constructed his “basis right here and I sit up for providing entry to the corporate’s world community to my purchasers.”
“Relationships are the core of actual property, and I do know returning to the Coldwell Banker household will solely enrich my enterprise and consumer growth,” he added.
Jennifer Lind
Firm brass was equally laudatory towards Sullivan.
“Rob is a extremely regarded agent in Sonoma County and we’re thrilled that he has chosen to come back again and affiliate with the Petaluma workplace,” Jennifer Lind, a regional president at Coldwell Banker, stated within the assertion. “Coldwell Banker’s presence, world footprint and robust native management, mixed with Rob’s distinctive service to his purchasers creates an ideal partnership that we’re proud to proceed.”
