Cassie Walker Johnson Preaches The Purchaser Settlement Gospel
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Cassie Walker Johnson has been a dealer with Windemere Actual Property in Seattle since 2005, training along with her husband Jeremey Johnson for her complete profession as a dealer, apart from a stint in property administration after the 2008 recession.
All through her profession, she’s develop into generally known as an skilled in purchaser agreements, and credit a lot of this to the methods she has in place to make sure offers go easily. She’ll be sharing recommendations on how you can implement efficient methods on the upcoming Inman Join Las Vegas, and sharing the story of how her methods saved her enterprise amidst a breast most cancers prognosis in 2021. Inman caught up with Walker Johnson forward of her Join look.
This dialog has been edited and condensed for readability.
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Inman: What’s it like being a part of a husband-and-wife staff?
Johnson: It’s attention-grabbing. There’s nice days, there’s irritating days, however frankly, I wouldn’t have it every other approach.
Actual Property is definitely form of a lonely enterprise, and having the ability to have a enterprise associate, particularly once they’re your partner is a extremely nice method to go as a result of it’s solely my husband I can flip to and say “you realize what? I don’t wish to work at present,” and never give a motive. It’s positively difficult in the best way that we’ve to be very non secular about having date nights the place we’re not speaking about work, and that’s very exhausting to do.
You’re generally known as an skilled on purchaser’s agreements. How did you earn that popularity?
Again in 2006 we had a buddy — I’ll say “buddy” in citation marks — who we toured with for a great six months, like each weekend over a broad vary of mileage and territory. However we had been having enjoyable. It was a buddy. After which six months later she calls me up and she or he’s like “I purchased a home,” and I’m like… “What?”
For varied circumstances, she was capable of reduce a take care of an inventory agent. It was an inventory that hadn’t bought and so they dropped the value and waived their compensation and all this sort of stuff, so it labored out for her.
Her dream home occurred to be lastly in her dream funds. In fact she’s going to do every thing she will be able to to get that dwelling. However it fell on us to elucidate to her how we work and the way we receives a commission. From that second on was after we actually began realizing the good thing about utilizing a purchaser settlement. However we weren’t utilizing it religiously — we had been utilizing it right here and there.
We might use it with somebody who we thought possibly wouldn’t be as loyal to us as like, working with my sister or one thing. It was actually in about 2017 as these varied issues form of all got here to fruition.
As we began utilizing this device, our enterprise bought stronger and our methods bought stronger, and it actually helped improve manufacturing. It actually helped us weed out the not so severe patrons we is likely to be losing time on, after which it additionally helped us have this fairness lens that we actually weren’t listening to earlier than. It got here right down to “Okay, why are we having some patrons signal this and others not?”And are we a good housing fairness challenge there?
And that’s when it simply turned our coverage.
I began instructing about two years in the past about our purchaser system. Windermere got here to me and mentioned “Look, you appear to be utilizing this with each single considered one of your patrons. You appear to have a system. Would you share it with others?” And that’s once I began instructing our eight-step course of and the benefit of incorporating this settlement into your everyday.
Might you share a bit about what you’ve got deliberate to your Join look?
I feel the largest factor that I’m excited to share is that this course of and the benefit of it and serving to brokers and brokers perceive that once you create methods, that’s when your success goes to the subsequent degree.
I’ll be sharing the story of how I used to be identified with breast most cancers in 2021 and that was, like each different actual property agent in america, a file breaking yr and had we not had these methods in place, similar to our eight-step course of for each patrons and sellers, we might not have made it via. So I’ll be speaking just a little bit concerning the significance of those methods and my private story of the way it saved our enterprise.
