American Eagle sues Amazon over trademark infringement of Aerie line

American Eagle Outfitters is suing Amazon for trademark infringement, alleging the e-commerce big used branding from its Aerie clothes line in search outcomes, main shoppers to “inferior high quality knock-offs.”

In a lawsuit filed Wednesday, American Eagle accused Amazon of “flagrant, unauthorized use” of the Aerie and Offline by Aerie emblems on its website to deceive buyers into believing the merchandise had been obtainable on Amazon, drive visitors to its platform and promote competing merchandise. The grievance was filed in U.S. District Courtroom for the Southern District of New York.

American Eagle stated it did not authorize Amazon to promote merchandise from its Aerie line of yoga pants, lingerie, loungewear and different apparel, including that it “deliberately declined so Aerie can foster its personal model id and buyer expertise.” American Eagle, based in 1977, launched the Aerie model in 2006.

A consumer looking for Aerie merchandise on Google will see sponsored and natural hyperlinks to Amazon’s web site, the lawsuit says. Clicking on a hyperlink results in an Amazon webpage that “shows solely knock-offs and ‘dupes'” of Aerie merchandise, together with sweatshirts and train shorts, American Eagle alleges. The corporate stated it notified Amazon “over a month in the past” of the infringing merchandise, however says they had been relabeled with misspellings of its Aerie emblems, together with “Aeries,” “Arie” or “Aries.”

“These advertisements are meant to (and do) trick clients into pondering that by clicking the supplied hyperlink, they’ll have the ability to ‘Store Aerie’ or ‘Save on Offline by Aerie’ on the ‘Official Amazon Website,'” the grievance states. “These statements are obviously false as a result of clients can’t store for Aerie merchandise on Amazon.”

Most of the alleged Aerie knock-offs referenced within the lawsuit are bought by third-party sellers on Amazon’s on-line market. Launched in 2000, {the marketplace} permits companies to hawk their items on the corporate’s website. It is amassed hundreds of thousands of sellers, and accounts for greater than half of all items bought on the location.

Amazon has confronted related complaints for years. In 2016, shoemaker Birkenstock announced it could pull its merchandise from Amazon in response to a surge in counterfeits. That yr, German automaker Daimler AG sued Amazon after it found knock-off variations of Mercedes-Benz wheels bought by a third-party vendor.

In 2019, Amazon added a line to the “danger components” part of its annual monetary submitting warning traders of the rising risk of third-party sellers peddling counterfeits. Since then, the corporate has stepped up its efforts to police counterfeits on its website, launching a team that pursues felony motion towards counterfeiters, filing lawsuits and rolling out instruments to assist manufacturers shield their emblems.

Amazon representatives did not instantly reply to a request for remark. The corporate has previously said it prohibits the sale of counterfeits on its website.

American Eagle is searching for an injunction and monetary damages based mostly on Amazon’s alleged trademark infringement.

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