Amazon’s Prime Video lands unique NFL playoff recreation subsequent season
Amazon Prime Video brand displayed on a telephone display and Amazon Prime Video web site displayed on a display within the background are seen on this illustration photograph taken in Krakow, Poland on July 26, 2022.
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Amazon‘s Prime Video has received the unique rights to stream a Nationwide Soccer League playoff recreation subsequent season, a supply aware of the matter advised CNBC.
The corporate earned the suitable to safe the sport by hitting sure viewership metrics this previous season as a part of its “Thursday Evening Soccer” settlement with the league, the supply mentioned. In 2021, Amazon agreed to pay about $1 billion a 12 months for the unique rights to Thursday Evening Soccer.
Final month, NBCUniversal’s Peacock confirmed an NFL Wild Card recreation between the Kansas Metropolis Chiefs and the Miami Dolphins, marking the primary time a playoff recreation was broadcast solely on a streaming service.
NBCUniversal had appeared to maintain the streaming-only playoff matchup subsequent season, in response to The Wall Street Journal, which first reported on Amazon’s newest cope with the the NFL.
Amazon and the NFL declined to remark. A consultant from NBCUniversal did not instantly reply to a request for remark.
Amazon is betting closely on sports activities broadcasting with the hope that it’ll enhance its Prime membership. The Prime subscription program, which fees $139 per 12 months for a number of perks together with free delivery, now has some 200 million subscribers worldwide. Amazon has mentioned there are 80 million lively Prime Video households within the U.S.
— CNBC’s Stephen Desaulniers contributed reporting.
Disclosure: NBCUniversal is the guardian firm of Peacock and CNBC
