Actual Property Suggestions: Social Media Content material Plan
As an actual property agent, I perceive the significance of getting a stable social media content material plan. In right now’s digital age, leveraging video content material is essential for making a major influence on social media. The truth is, research have proven that just about 80% of patrons usually tend to interact with brokers who use movies, and over 70% of sellers choose to listing with brokers who incorporate video content material into their social media technique. So, how are you going to deal with video content material for social media in a significant manner? Let’s dive in and discover some actual property suggestions for making a profitable social media content material plan.
Step one in creating a social media content material plan is to determine a transparent blueprint. This blueprint ought to function a step-by-step information that outlines the kind of content material you’ll create and when it will likely be posted. Whereas my group has a plug-and-play social media blueprint, any agent can create their very own with a little bit extra time invested. The bottom line is to include purposeful video content material that lets you join along with your viewers on an actual and genuine stage.
In terms of creating video content material for social media, it is important to have a well-rounded strategy. This may be achieved by specializing in 5 main content material pillars or buckets. These pillars embrace:
1. I am a Human: This pillar is all about showcasing what makes you distinctive. Whether or not it is your loved ones, hobbies, or extracurricular actions, the purpose is to show that you simply’re relatable and human.
2. How I Assist: Right here, you may present your viewers with methods that you may assist them with their actual property wants. This will embrace that includes buyer testimonials, sharing your actual property story, and highlighting experiences the place you’ve got made a distinction.
3. Academic: This pillar focuses on making the advanced extra easy. You’ll be able to assist demystify the true property course of by breaking down complexities into bite-sized items and sharing your data along with your viewers.
4. Properties: Showcase totally different listings and houses on the market. This will embrace participating video walkthroughs of latest listings, earlier than and after renovation comparisons, and enjoyable finds in properties on the market.
5. Hidden Treasures and Group Focus: Spotlight the enjoyable components of your group and showcase your experience within the areas you serve. This will embrace movies of enjoyable locations to have fun, group talk-throughs, and neighborhood showcases.
To be able to keep a constant presence on social media, it is vital to set a purpose of getting no less than eight reels and eight posts every month. Every month, you need to goal to have a reel that matches into every of the 5 content material pillars. The last word purpose is to supply participating and related content material that resonates along with your viewers.
Planning is the place the rubber meets the street. Spending time every month to thoughtfully plan out your content material is essential. By curating your content material round your viewers’s questions and pursuits, you may be sure that you are delivering the kind of content material they wish to see.
In conclusion, creating a social media content material plan that includes video content material requires time, thought, and analysis. By leveraging the 5 content material pillars and persistently planning out your content material, you may create a significant and impactful social media technique that lets you join along with your viewers on a deeper stage.
So, what’s your plan for tackling video content material for social media? Keep in mind, failing to plan is planning to fail. Take the time to develop a social media content material plan that displays who you’re and how one can assist your viewers with their actual property wants. Blissful posting!
