5 Unusual Ideas For Social Media in Actual Property

5 Unusual Ideas For Social Media in Actual Property

Hey there, it is Michael Montgomery from rev actual property college, and at present we’re diving into the world of social media in actual property. Everyone knows the struggles – consistency, using highly effective options, and creating participating content material. However concern not, I’ve received some unusual suggestions that may change the sport for you.

Pull vs. Push: A Recreation-Changer

Let’s begin with a game-changing idea – pull versus push. We’re all accustomed to the thought of pushing content material on the market for individuals to work together with, however what about pulling? That is the place the magic occurs. As an alternative of simply creating content material, begin utilizing social media to extract data from others. Scroll by means of and discover attention-grabbing issues occurring in individuals’s lives – a visit, a brand new child, or something that catches your eye. Use these alternatives to achieve out over textual content or a telephone name. This underused software will provide you with ammunition to achieve out to individuals extra continuously and increase your small business.

Discovery vs. Branding Content material: Know the Distinction

Subsequent up, let’s speak concerning the distinction between discovery and branding content material. Discovery content material is all about creating content material for individuals to search out you, whereas branding content material is for individuals who already know you. When creating discovery content material, it is essential to know who’s looking for it. Concentrate on capturing individuals early of their actual property journey, not once they’re already on the negotiation stage. Instructional and entertaining content material are key right here. On the branding aspect, deal with what your followers wish to see – you, your loved ones and buddies, your pets, your shoppers, and something instructional. And do not forget about behind-the-scenes content material. Documenting your life as an actual property agent is fascinating to individuals and generally is a enormous profit to your branding content material.

Consistency Is Key

Consistency is a wrestle for many people, however with the following tips, you will discover it simpler to remain on high of your social media recreation. By implementing pull versus push, understanding the distinction between discovery and branding content material, and specializing in behind-the-scenes content material, you will see your social media presence and your small business increase.

Ultimate Ideas

So there you will have it – 5 unusual suggestions for social media in actual property. By implementing these methods, you will be forward of the sport and in your solution to producing leads and staying in contact along with your database like by no means earlier than. Bear in mind, it is all about pulling, not simply pushing, and creating the proper content material for the proper viewers. Pleased posting!